Siliconangle March 9th, 2018
Peter Drucker, an early pioneer and leader in the field of management education, famously wrote that “the purpose of business is to create a customer.” His 20th century business philosophy has carried into the digital age with a new twist. Drucker might be more tempted to say that the purpose of business today is to use data to acquire a customer, a challenge that has become more apparent as the capture, storage and analysis of information becomes everything in the enterprise.
EDGE Staff Writer
EDGE Staff Writer writes about home energy, electrification, and the renewable industry for The EDGE Journal.
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