Siliconangle March 9th, 2018
Peter Drucker, an early pioneer and leader in the field of management education, famously wrote that “the purpose of business is to create a customer.” His 20th century business philosophy has carried into the digital age with a new twist. Drucker might be more tempted to say that the purpose of business today is to use data to acquire a customer, a challenge that has become more apparent as the capture, storage and analysis of information becomes everything in the enterprise.
